The Shrewsbury Schools Music and Drama Association will host an online fundraiser

By Melanie Petrucci, Senior Community Reporter

SHREWSBURY — Last year, when the Shrewsbury Schools Music/Theatre Association (SSMA) was preparing for its fifth annual Rockin’ Encore fundraiser, the pandemic hit and they were forced to cancel. This year, the SSMA is delighted that things are different.

For nearly 60 years, the SSMA has supported the music and drama programs of Shrewsbury Public Schools through fundraising. In a typical year, they raise around $50,000.

The Rockin’ Encore was one of the largest of these fundraising efforts – raising nearly $15,000 on an annual basis. The event included socializing, cocktails and dancing to the music of local classic rock band Tension.

COVID-19 forces the cancellation of the 2020 fundraiser

Because they had to cancel their event last year, SSMA ended up with more than 100 items up for auction, according to event chair Maurisa Meyer.

This year, with their experiences in 2020 still fresh, organizers have pivoted and opted to take the party online by hosting a Rockin’ Auction to go live, Saturday, April 24 at 10 a.m. It will then continue until Sunday, May 9.

“It’s going to be a lot of fun,” Meyer explained in a recent interview.

Prizes will include wine, art, manicure and massage gift certificates, a car care kit, jewelry and a baseball signed by Red Sox pitcher Nathan Evoaldi.

“The auction is an opportunity for more people to get involved,” Meyer said. “Because it lasts two weeks, it gives bidders plenty of opportunities to browse the items, and they can go back and check the bids at any time.”

Meyer pointed out that bidders can also choose to set a maximum bid amount, which triggers an automatic bid on their behalf whenever they are outbid. Or they can choose to purchase an item directly at the “Buy Now” price, which is available on most items.

Any amount paid above the sale price is tax deductible.

Auctions play an amplified role

As this auction moves forward, other SSMA events like their music player and annual grand raffle have been canceled due to the ongoing pandemic.

“It replaces all of our regular fundraising that we do to cover all the things that SSMA normally does,” Meyer said.

Chairman Mark Adler said the band dipped into its reserves to pay for things like sheet music, instruments and other projects.

Unwavering, always, the Board of Directors and volunteers of the SSMA carry on and are passionate about what they do. They say they’re excited about this year’s rockin’ auction.

Adler reiterated that the event is open to everyone and the bond can be shared with family and friends near and far.

For more information on the SSMA and to access the auction, visit:

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