About 60% of Elvis’ audience was over 35. Older audiences have been among the most hesitant to return to theaters during the pandemic, but that’s changing.
Baz Luhrmann’s Elvis Presley Biopic »Elvis“rocked theaters with estimated weekend ticket sales of $30.5 million, but – in a box office rarity – ‘Elvis’ tied”Top Gun: Maverick‘, which also grossed $30.5 million, for No. 1 in theaters.
The final numbers on Monday, once Sunday’s receipts are compiled, will determine which film ultimately won over the weekend. With a high degree of accuracy, studios can forecast Sunday sales based on Friday and Saturday activity, although the numbers often vary by a few hundred thousand dollars.
But for now, the unlikely pair of “Elvis” and “maverick“are locked in a dance off (if you prefer”Elvis”) or a dead heat (if you prefer “Maverick”). The fact that it was so close was due to both a better-than-expected opening for “Elvisand continued remarkably strong sales for “Top Gun: Maverick.”Superior gunThe sequel hit $1 billion at the worldwide box office in its fifth week of release.
“Elvisstarring newcomer Austin Butler as Presley entered the weekend with expectations closer to $25 million. Among recent musical biopics, a $30.5 million debut album puts the King ahead of Elton John’s beat (“Rocketmanlaunched with $25.7 million in 2019) but not in the same class as Freddie Mercury (“Bohemian Rhapsodyopened with $51.1 million in 2018).
“I’m less concerned about who’s number one and who’s number two, and I’m more concerned that we’ve reached that big number given that that audience has been the slowest to get back into theaters. “, said Jeff Goldstein, head of distribution for Warner. Bros. About 60% of the audience for “Elviswas over 35 years old. Older audiences have been among the most hesitant to return to theaters during the pandemic, but that’s changing — in part, Goldstein noted, because of “Superior gunwhich brought fans back to the 1986 original.”Elvis,” which cost around $85 million to make, was propelled by strong reviews (78% fresh on Rotten Tomatoes), good word of mouth (an A-CinemaScore), and a glitzy premiere at the Cannes Film Festival. It added $20 million overseas over the weekend. “Elvis“ranks as Luhrmann’s second best opening after 2013”Gatsby the magnificent($50.1 million). Luhrmann was about to start production in Australia when, at an indelible moment during the pandemic, star Tom Hanks tested positive for COVID-19. “‘Elvis’ was a dicey proposition: the music is dated, the character isn’t directly familiar, and the lead actor hasn’t proven himself on the big screen,” wrote David A. Gross of Franchise Entertainment Research in a newsletter. “But critics and the public are reacting. It’s Baz Luhrmann’s show, a show of music, dance and sex appeal — it’s a success. Meanwhile, “Top Gun: Maverickcontinues to soar. The Paramount Pictures film became the first release of 2022 to hit $1 billion in worldwide ticket sales, and the first starring Tom Cruise to do so. In its fifth weekend of release, “maverickdropped just 32% domestically to bring its total so far to $521.7 million in U.S. and Canadian theaters. It continues to climb in the record books, ranking 15th all-time in the country, without taking inflation into account. Internationally, the “Top Gun” sequel added another $44.5 million. There “Elvis”/“Superior gun“Confrontation – with Blumhouse’s new version of horror”The black phone” and large leftovers in “Jurassic World: Dominionand Pixar’s “Lightyear” — made for one of the most competitive and busy weekends in theaters in the pandemic era. ” from Disney fell 65% in its second weekend. After opening softly last week, the “toy storyspinoff grossed $17.7 million domestically, dropping to fifth place. “Light yearwhich has grossed $152 million worldwide to date, will soon face more competition for families with the Friday release of ‘Minions: The Rise of Gru.’ The counter-programming has come from Universal Pictures “The black phone, the supernatural thriller directed by Scott Derrickson with Ethan Hawke in the role of a killer on the run. The Blumhouse production received strong reviews (84% fresh on Rotten Tomatoes) for a better-than-expected $23.4 million launch.
After two weeks at the top spot, Universal’s “Jurassic World: Dominion” took in $26.4 million, slipping to third place. It has now surpassed $300 million domestically and hauled $746.7 million globally.
A much smaller scale film, “Marcel the Shell With Shoes On”, debuted to good sales in a limited release. The warmly-received stop-motion animated film, in which Jenny Slate voices a one-inch-tall mollusk with a googly eye, debuted with $169,606 across six screens, for a per-screen average of $28,267.
Estimated Friday-Sunday ticket sales at US and Canadian theaters, according to Comscore. Final national figures will be released on Monday.
1. (Tie) “Elvis,” $30.5 million.
1. (Tie) “Top Gun: Maverick,” $30.5 million.
3. “Jurassic World: Dominion,” $26.4 million.
4. “Black Phone,” $23.4 million.
5. “Lightyear,” $17.7 million.
6. “Doctor Strange in the Multiverse of Madness,” $1.7 million.
7. “Jugjugg Jeeyo”, $725,000.
8. “Everything everywhere at the same time”, $533,000.
9. “The Bob’s Burgers Movie,” $513,000.
10. “The bad guys”, $440,000.
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