AMC aims to roll out microwaveable popcorn

An employee receives a bag of popcorn for a customer at the AMC Lincoln Square 13 theater in New York City (Photographer: Jeenah Moon/Bloomberg via Getty Images

AMC Entertainment wants Americans to snack on his popcorn while sitting at home.

CEO Adam Aron tweeted on Tuesday that he had “yet another meeting” of taste test recipes for AMC microwaveable and ready-to-eat Perfectly Popcorn theaters. Biggest in the world movie theater The operator hopes to roll out the new popcorn product nationwide in the United States in 2023, he said in the tweet.

Aron’s update on microwaveable popcorn comes after he said in a phone call earlier in August that recipe development was “going extremely well.” In 2023, the company plans to sell it in grocery stores and/or convenience stores, he said.

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CMA first announced plans to sell its popcorn outside of movie theaters in November 2021. In addition to developing microwaveable popcorn, the company announced that it will begin selling freshly popped popcorn at kiosks in select shopping centers across the country. The cinema operator also plans to offer popcorn for door-to-door delivery from cinemas. Additionally, AMC said it plans to sell take-out packages at its theaters for take-out and pick-up.

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A moviegoer holds popcorn and a drink at the AMC Burbank theater concession stand on reopening day in Burbank, California on March 15, 2021. (Photo by VALERIE MACON/AFP via Getty Images)

The cinema operator has partnered with Uber eats on delivering its popcorn and other movie snacks to people’s homes, Aron said on the August earnings call.

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“We are already in test markets in Chicago and Kansas City with our partner Uber Eats delivering home delivery of AMC Perfectly Popcorn and other concession items from our theaters,” Aron said. “Early results are available, so we plan to roll them out nationwide in the fourth quarter of this year.”

CMA reported approximately $1.17 billion in revenue for the second quarter of 2022, up from $444.7 million reported in the second quarter of 2021. Net loss narrowed to $121.6 million from $344 million.

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